Infusion Brands’ best-selling product, DUALSAW, just got a “cutting-edge” new image as it makes its way into retail stores. The company has sold over 150,000 saws in the past two years and has just launched in its first retail store, Menards, on April 16. “Our $10 million plus direct response campaign has fueled tremendous demand for the DUALSAW at retail. The look and feel of our new packaging will allow retailers to capitalize on this demand now and for years to come,” said Infusion Brand’s Vice President of Retail, Travis Berger, regarding the process of finding the right look.
The company wanted to embody the key elements of the saw in the design—innovation, imagination, quality, passion, and safety. The saw’s new tagline, “I’ve Never Met Anything I Couldn’t Cut,” is a brand promise to the consumer that the DUALSAW is the every-tool for everybody. “Our customers are fearless,” said Berger, “and we want to show them that we have the tool they’ve been looking for. It can virtually cut through anything.” DUALSAW is known for its counter-rotating blade technology which allows the user to plunge cut into materials, as well as cut forward and backward. For more information on the saw, visit http://www.dualsaw.com.
Infusion Brands, Inc. is a global consumer products company that builds and markets profitable brands through international direct-to-consumer channels of distribution. The company is located in Clearwater, Fl. http://www.infusionbrands.com
