DUALSAW Featured on Uncrate.com

DUALSAW was recently featured as one of the best gadgets for men on uncrate.com, a popular web magazine that prides itself on finding the coolest products for “guys who like stuff.”

The team touted the features of the saw, stating on the page, “Powered by a 900 watt motor that spins two laser-honed, tungsten carbine-tipped blades in opposite directions at 6,000 RPMs, this beastly hand-held saw can cut through damn near anything, forwards or backwards, without the nasty kickbacks or sparks produced by traditional saws, and comes in a handsome carrying case.”  The listing can be found at http://uncrate.com/stuff/dualsaw.

According to their website, uncrate.com has more than 6 million page views each month.  They post new “gear” each weekday and have become one of the largest men’s publications. DUALSAW is known for its counter-rotating blade technology which allows the user to plunge cut into materials, as well as cut forward and backward.  For more information on the saw, visit http://www.dualsaw.com.

Infusion Brands, Inc. is a global consumer products company that builds and markets profitable brands through international direct-to-consumer channels of distribution.  The company is located in Clearwater, Fl.  http://www.infusionbrands.com

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DUALSAW Launches New Website

DUALSAW, the infamous saw with the counter-rotating blades, launched a new website last week to reflect their new branding position.  The site allows customers to purchase replacement blades and other accessories, register their warranty and use a live chat platform to speak with customer service.  The website can be found at http://www.dualsaw.com/home.  

“Historically the DUALSAW website was little more than an online version of the original 2008 infomercial, so it was time for an update,” said Ron Rule, Vice President of E-Commerce at Infusion Brands, the company that markets DUALSAW.  “As we moved forward into retail stores and additional online channels, we needed to create a site that didn’t just sell saws and accessories, but also become the official site for the brand, handling everything from customer service to warranty registration.”
The website features a variety of videos to show the many uses for the saw, including the famous video from the infomercial—cutting a car in half.  Other videos show how the saw can cut through various materials, such as rebar, stone and diamond plate and can be used on projects like installing a pet door or a sink.

Rule’s favorite feature of the new website is the ability to now use QR codes on the packaging.  “The next batch of saws to hit the shelves will have a QR code next to the serial number.  Our customers will be able to scan that code and see a micro-site specific to their model saw where they order accessories, replacement blades, or read the manual online.”

DUALSAW is known for its counter-rotating blade technology which allows the user to plunge cut into materials, as well as cut forward and backward.  For more information on the saw, visit http://www.dualsaw.com/home.

Infusion Brands, Inc. is a global consumer products company that builds and markets profitable brands through international direct-to-consumer channels of distribution.  The company is located in Clearwater, Fl.  http://www.infusionbrands.com

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Infusion Brands Gives DUALSAW a New Look

Infusion Brands’ best-selling product, DUALSAW, just got a “cutting-edge” new image as it makes its way into retail stores.  The company has sold over 150,000 saws in the past two years and has just launched in its first retail store, Menards, on April 16. “Our $10 million plus direct response campaign has fueled tremendous demand for the DUALSAW at retail.  The look and feel of our new packaging will allow retailers to capitalize on this demand now and for years to come,” said Infusion Brand’s Vice President of Retail, Travis Berger, regarding the process of finding the right look.

The company wanted to embody the key elements of the saw in the design—innovation, imagination, quality, passion, and safety.  The saw’s new tagline, “I’ve Never Met Anything I Couldn’t Cut,” is a brand promise to the consumer that the DUALSAW is the every-tool for everybody. “Our customers are fearless,” said Berger, “and we want to show them that we have the tool they’ve been looking for.  It can virtually cut through anything.” DUALSAW is known for its counter-rotating blade technology which allows the user to plunge cut into materials, as well as cut forward and backward.  For more information on the saw, visit http://www.dualsaw.com.

Infusion Brands, Inc. is a global consumer products company that builds and markets profitable brands through international direct-to-consumer channels of distribution.  The company is located in Clearwater, Fl.  http://www.infusionbrands.com

View the original article here